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At The Cacti Store, we believe jewelry should do more than shine- it should last, inspire confidence, and reflect your individuality. What began as founder Muskan Mehta’s search for durable, tarnish-free accessories has grown into a brand loved by minimalists and jewellery enthusiasts across India. Our pieces are designed for the modern woman effortless, versatile, and timeless. From dainty rings to chic earrings, each curation is to complement both everyday moments and special occasions.
Our mission is to redefine minimal jewelry by making it affordable, sustainable, and enduring. With every piece, we promise durability, thoughtful design, and effortless elegance whether it’s a meaningful gift or a treat for yourself.
Chic. Minimal. Timeless. At The Cacti Store, jewellery isn’t just an accessory, it’s a celebration of style that stays with you, season after season.
A Note from Muskan
Like many, I struggled with jewelry that didn’t last. After repurchasing countless accessories that quickly tarnished, I decided to create The Cacti Store—a brand that values both beauty and durability. My goal was simple: to make chic, long-lasting jewelry that is accessible to everyone. Today, I’m thrilled to see that vision come to life. I’m Muskan, and I’m grateful that you’ve picked The Cacti Store for your next favorite accessory!
Muskan Mehta
Founder
Our Journey
The story of how we grew
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2022
Where It All Began
The Cacti Store began with one intention: to create minimalistic, modern jewellery that doesn’t tarnish and doesn’t give up on you. Founded by Muskan Mehta, Cacti was born from a simple idea durability and design should go hand in hand -
The Early Days
The Foundation - The Early Community
What started as a passion project quickly grew into a movement. People resonated with jewellery that was stylish, sustainable, and made for real life. This early support laid the groundwork for what Cacti would become. -
3rd August 2025
Our First Home - Coimbatore
Coimbatore became the birthplace of the full Cacti experience. Our first store introduced everything we dreamed of building: Charm Bar - curate your own story Patch Station - add personality to your pieces Permanent Jewellery - introduced here for the very first time Antitarnish, everyday-wear jewellery
This store wasn’t just an opening - it was the moment our deam got doors